level up to the max

unleashing your startup's potential your way, together.

Working across dozens of companies and capital events, we’ve seen firsthand the most challenging and triumphant moments. Some struggle mightily, while others sail through milestones.

So, what do the best CEOs do differently that lets them dominate their markets and earn a premium valuation?

CAPITAL ADVANTAGE

TEAM
ADVANTAGE

BUSINESS
ADVANTAGE

creating a capital advantage

Over time, we’ve seen the recurring patterns that set certain entrepreneurs apart. Some entrepreneurs – we call them “Top Raisers” – have an ability to secure funding with exceptional ease, winning better investors at better terms.

These entrepreneurs use the capital they raise as a potent war chest to outmaneuver, outperform, and outlast competitors. They grow at a steeper trajectory, accelerate through milestones faster, and achieve market domination and premium valuations that solidify their position as industry leaders. Their capital advantage let them hire a stronger team, and develop business advantages to grow faster – and then capitalize with even stronger positioning for the next round.

Enthralled by this phenomenon and its potential to reshape the fortunes of startups, we coined the term "capital advantage" to encapsulate the strategy, leadership, positioning, and fundraising patterns that fuel this success. And we found that these are all skills that can be learned and taught.

Our passion lies in guiding visionary leaders to unlock their capital advantage, lift the trajectory for their journey, and soar to new heights of achievement to the next level and beyond.

how we change the game

With special insight into how to be effective with investors, customers, teams, and boards, we work with CEOs and management teams at startup speed to unlock potential and achieve milestones. Unlike transactional service providers who 'run a process', we are true chief executive partners. Our greatest mission is to help our executive clients be top-performing investable entrepreneurs and achieve their desired outcomes.

MORE ABOUT OUR WORK

INVESTABILITY

Align your startup with what it takes to earn investment: size of prize, market domination, and odds of success.

Line up your business with the bets that investors will fund.

POSITIONING & MESSAGING

Are you getting full credit?

Entrepreneurs brag like parents showing off their own kids, heaping praise - the more, the better.

But the most common VC response is to pass. They say 'no' hundreds of times more often than they say 'yes'.

INVESTOR TARGETING

The most time-consuming mistake in venture raising is taking meetings with the wrong VCs.

When you do, it not only wastes your time, but it also cheapens your appeal to the next VC.

REAL-TIME CHOREOGRAPHY

Earning VC is a journey of trust and partnership; and that's not easy, considering the stakes are so high for entrepreneurs.

You need to sell just the right amount, while buying and managing interests and timelines to maximize your own outcome.

what our clients & partners say

MIKE HOWELL | Founder & CEO, Dolly, Inc.

Ben and Dennis are a uniquely powerful team. In the trenches partnership attitude, quick to real insights, not satisfied unless they are driving real impact and fun to work with to boot. I can’t recommend them highly enough.